This is the privacy policy for This policy shall now be referred to as the “Policy” and the website through which this Policy has been accessed shall be referred to as the “Website”.

The Website is the property of Benefit Cosmetics Ltd, who throughout this Policy will be referred to as “Benefit” or “We” or “Us” or “Our” and you will be referred to as “You” or “Your”.

Your privacy and that of all visitors to this Website is important to us and We are pleased to explain the collection, processing, use and storage of all data that may be collected from You when using Our Website.

For the purpose of the Data Protection Act 1998 Our data controller is Benefit.

1. Collection of data

We collect data from You in a number of ways when You access and operate Our Website.

2. Use and processing of Your data

We use and process the data that We collect from You:

  • to compile anonymous information including, but not limited to, traffic data, location data, weblog statistics and other communication data to improve and develop Our Website; and

  • to allow You to use the Website and to receive the intended benefit of it. Given that the Website is a tool to scan posts that You have made on Facebook and/or Twitter and/or Instagram (depending on Your selection) against certain keyword(s), We collect all of the posts that You have made on Your selected social media website(s) (which shall be referred to as the “Posts”), store the Posts in a database, analyse the Posts against selected keyword(s), grant You access to a database which contains the Posts for You to select whether to hide/delete the Posts (as relevant) and then once You have selected whether to hide/delete the Posts We delete all personal data that We hold about You.

We do not use Your data in any other way.

3. Storage, disclosure and transfer of Your data

Data that is provided to Us is stored on Our secure servers, but We may transfer data that We collect from You to certain of Our service providers who may be located outside of the European Economic area for processing, use and storage. Notwithstanding this, Our processing and use of Your data will be in accordance with section 2 above, and Our storage of Your data shall only be for so long as is necessary to allow You to use the Website and to receive the intended benefit of it. After this time, Your data will be deleted.

We will take all reasonable steps to make sure that Your data is treated securely and in agreement with this privacy policy.

The transmission of information via the internet is not completely secure and therefore We cannot guarantee the security of data sent to Us electronically and the transmission of such data is entirely at Your own risk.

We do not sell, rent or distribute or otherwise make Your data commercially available to third parties, except as set out in this policy.

Notwithstanding this, We may disclose Your data to third parties where We sell any or all of Our business and/or Our assets to a third party or where We are legally required to disclose Your information.

4. Use of cookies

Our Website makes use of cookies, which are small files that are automatically downloaded and stored on Your browser or computer when You visit Our Website. These cookies permit Us to distinguish You from other visitors to Our Website, to calculate the number of visitors to Our Website and to see how visitors use Our Website,

Despite this, all computers have the ability to decline cookie files and prevent their automatic download. This can be done by activating the setting on Your browser which enables You to decline cookie files. Please note that should You choose to decline cookie files, You may be unable to access particular areas of Our Website.

All cookies will expire within 1 day.

For more information on cookie files You can read the guidance at All About Cookies (, which includes information on declining cookie files.

5. Third party links

You might find links to third party websites on Our Website. These websites should have their own privacy policies which You should check. We do not accept any responsibility or liability for their policies whatsoever as We have no control over them.

6. Your consent and rights

By operating Our Website, You agree to the use, processing, storage, disclosure and transfer of Your data as set out herein.

Notwithstanding this:

  • the Data Protection Act 1998 gives You the right to access the data that We hold about You. Please note that any demand for access may be subject to payment of a fee of £10 which covers Our costs in providing You with the data requested;

  • You are also entitled to require that We rectify or delete data that We hold about You; and

  • if You receive marketing information from Us and no longer wish to do so, You may withdraw Your consent for Us to send You such information.

Should You wish to do any of the above, please contact Us using the contact details below.

7. Changes to Our privacy policy

From time to time, it may be necessary for Us to change this privacy policy, so We suggest that You check here periodically. Rest assured, however, that any changes will not be retrospectively applied and will not alter how We handle previously collected data.

8. Contacting Us

We welcome any queries, comments or requests You may have regarding this policy, so please do not hesitate to contact Us at

If You would prefer to write to Us then Our contact address is Benefit Cosmetics Limited. Marconi Building, New Street, Chelmsford, Essex, CM1 1PH.

Please note that We have an obligation to ensure that Your data is accurate and up to date, so please contact Us in the manner set out above should any of Your data change from time to time.